Strategic frameworks for GTM leaders. Implementation guides for the teams executing.
High-level frameworks for leaders evaluating GTM strategy, AI adoption, and market positioning. For: CEOs, CROs, CMOs, VPs
I audited 47 B2B SaaS companies that repositioned since 2024, every one public, PE-owned, or late-stage. A median of 21 months later, 87% still had a major public surface telling the old story, and an AI model described one in seven purely as the old business.
SandsDX original data: 8 frontier models, 26 B2B SaaS categories, five kinds of buyer questions, 8,188 runs. HubSpot replaces Microsoft at the top when the buyer is small, describing a problem instead of naming a category produces a different leaderboard entirely, and at renewal time the AI tells the buyer to shop around in at least 30 of 35 answers, for every vendor tested.
SandsDX original data: identical buyer questions through 8 frontier models from 5 AI labs, 26 B2B SaaS categories, 1,328 runs. The frontier is converging on one map of B2B software, half the categories still have no agreed leader, and four companies hold 18% of every shortlist slot the models hand out.
SandsDX original data: identical buyer questions through Claude Fable 5 and its predecessor across 21 B2B SaaS categories, 258 runs. Three category leaders flipped, 13% of top-five places changed hands, and the models know about rebrands they refuse to use.
AI-first GTM is an operating model, and most of what sells under the label is theater. Field notes from running my own business as client zero: the loop, the staff, and the verification discipline.
How I built a lab of GTM diagnostic tools with AI-assisted coding, what 90 days of analytics said about them, why I retired six, and how the survivors were rebuilt to verify their own claims.
AI agents produce generic output because they lack structured company context. A git-based knowledge base gives every agent the same source of truth and keeps your GTM aligned.
Strategic framework for integrating SEO and GEO. Understand the market shift, platform adoption, operationalization tactics, and risk of inaction.
A GTM diagnostic identifies what's broken in your revenue engine before you invest in fixes. Learn what to assess and how to prioritize improvements.
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