Page Sands
I'm a GTM operator. I've spent 15 years building revenue systems at B2B SaaS companies, from venture-backed startups to publicly traded enterprises. Now I do it fractionally, for companies that repositioned and watched pipeline stall: I find where the old story still runs, and make the new one stick.
Away from client work: essays and film photography at pagesands.com.
Each stop taught one piece of the system.
Enterprise scale
Microsoft, agency side
Won preferred vendor status for Office 365 at R2integrated and planned the overnight BPOS-to-Office 365 customer transition: strategy, comms, analytics.
The digital engine
ConnectWise
Ran digital marketing as an executive at an MSP and IT management software platform.
The complex sale
Blackbaud
Enterprise SaaS marketing in the nonprofit vertical: buying committees and long sales cycles.
Scale to IPO
Avalara
Marketing leadership that set the stage for IPO. Multi-product, multi-segment GTM.
Category creation
Drift
Scaled demand generation while building the conversational marketing category. Pipeline architecture at growth stage.
One system
SandsDX
The pieces, run together, for B2B SaaS companies mid-repositioning. The first build moved a Series A identity security company from top-of-funnel inbound to signal-based outbound; it runs today without me.
Point of view
The buying decision has moved inside AI. Shortlists form before sales ever hears a name, and the story your systems tell is the one buyers meet. Most motions were built for the funnel that came before.
Repositioning makes that gap acute. The announcement ships in a day; the revenue system lags for quarters. The old story keeps running in the message, the targeting, the motion, and the measurement, selling the company you used to be with budget you can't get back. Closing that lag is the work.
Every diagnosis I deliver is cited to source: call transcripts, closed-won data, ad spend, attribution paths, the answers AI gives your buyers. If I can't show you the evidence, I don't make the claim.
GTM is a system, not a department, and AI doesn't replace that system. It makes each piece faster and cheaper to operate. A three-person team with the right infrastructure can outperform a ten-person team running manual playbooks. I've seen it, I architect it, and your team runs it after I'm gone.
Bringing Page and SandsDX in was one of the best GTM investments I made as a marketing leader. We transitioned from top-of-funnel inbound to signal-based outbound, all built on AI, and Page was the architect of that shift. The thing nobody tells you about SandsDX is how much your team learns along the way. If you're a B2B marketing leader trying to stretch a lean team, SandsDX is where you start.
From web developer to GTM operator
I started as a web developer, the first one the Naval Academy had for USNA.com. I stayed technical through grad school abroad, then joined R2integrated, a 25-person digital agency in Baltimore.
That agency won Microsoft preferred vendor status for Office 365. The night Microsoft's BPOS customers went to bed and woke up on Office 365, my team had planned the transition: strategy, comms, analytics. That engagement grew into work across Office 365, Cloud & Enterprise, Power BI, SQL Server, Enterprise Mobility, and Microsoft Learning, and a decade servicing Microsoft from the west coast.
A small Baltimore agency serving the enterprise taught me the lesson I still run on: businesses are systems and all parts of the system are connected.
When the loop works, it builds value over time. When one piece is missing, the whole thing stalls. I carried that lesson through GTM leadership roles at high-growth startups and mid-market software companies, and it is the foundation of how SandsDX works today. The four systems I audit, the message, the targeting, the motion, and the measurement, are where that loop lives inside a revenue organization.
SandsDX runs on the same kind of system I build for clients. AI agents handle research, CRM upkeep, and analysis under written operating rules, and nothing leaves the business without my approval.
Ready to talk?
Thirty minutes on your go-to-market. I'll tell you whether I can help, and what I'd want to see first.
Schedule a Conversation