I find where the old play still runs.
Your team owns what replaces it.
For B2B SaaS companies that repositioned and watched pipeline stall. Three ways in, one sequence: the audit cited to source, the rebuild led with your team, the exit written up front.
Schedule a ConversationSee how I work, then engage.
The sequence holds no matter which engagement you enter through.
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01
Conversation
Thirty minutes. You bring the number and the story change; I tell you which of the four systems I'd look at first.
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02
NDA
Signed before any talk of scope, so real data can start flowing.
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03
First look
Your reports come over and we hold one discovery session with leaders of your choosing. I read your data and show you what I see. No fee yet.
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04
SOW
After you have seen how I work: fixed scope, fixed fee, sized to where you start.
The first look ends with what I see. The full map, every finding ranked by pipeline impact and cited to source, comes with an engagement.
Three ways in. One system as the deliverable.
These are entry points, not stages. Most clients begin with the Gap Map; some go straight to Fractional. The findings from each scope the next: the Gap Map scopes the Sprint, the Sprint becomes the Fractional build plan.
Gap Map
2 weeks · $15,000–$20,000
For: Companies that rebranded, entered a new category, or moved upmarket and watched pipeline stall.
A fixed-scope diagnostic of where the old play still runs across the four systems: the message including what AI tells your buyers, the targeting, the motion, and the measurement. It answers where the lag is and what it costs you.
You get
- The map of where the old play still runs, across all four systems
- Every finding ranked by pipeline impact and cited to source
- The spec for what to rebuild first
GTM Sprint
6 weeks · $25,000–$30,000
For: Teams that need the root cause across the whole funnel.
Six weeks of full-funnel work across your digital channels, pipeline, ICP, sales process, and win-loss. The Gap Map finds where the old play runs; the Sprint designs what replaces it.
You get
- Each area mapped as current state, future state, and what is not worth doing
- The workflows worth redesigning around AI, and the ones that are not
- An executive readout with a supporting appendix, evidence cited
- A build plan I write for your RevOps team to build against, with a draft-findings checkpoint along the way
Fractional GTM Operator
9–12 months · $20,000–$25,000/mo
For: Growth-stage B2B SaaS companies that need senior GTM leadership without a full-time VP hire.
Embedded 20 hours a week as part of your leadership team. Delivery is agent-informed: I bring my own AI research, messaging, and analysis agents, so a half-time operator produces full-time output.
You get
- The AI revenue infrastructure architected across all four systems
- GTM processes redesigned around agents where the evidence says it pays: research, enrichment, drafting, follow-up, reporting. Your team keeps judgment and approvals
- The build to my design, led through your RevOps team, and the motion operated alongside them
- A written exit condition: when your team runs it without me, the engagement is done
Tool, license, and build costs scoped separately · Limited to 3 concurrent engagements
Start with the Gap Map if you want evidence first: a fixed-scope read on where the old play runs, before any larger commitment.
Start with the Sprint if you already know the old play is running and need the root cause plus a build plan your team can execute.
Go straight to Fractional if you already know the system needs rebuilding and want senior GTM leadership embedded to lead it.
Every finding cited to source. Here is what that looks like.
63%
of AI answers about one client's category were missing the client six weeks after its rebrand. The Gap Map found it.
SandsDX client diagnostic, 2026
$2.67M
in pipeline found at one client, attributed to a motion the company isn't leading with.
SandsDX client finding
81%
of B2B buyers choose their vendor before ever talking to sales. The system decides before you do.
6sense Buyer Experience Report, 2024
Bringing Page and SandsDX in was one of the best GTM investments I made as a marketing leader. We transitioned from top-of-funnel inbound to signal-based outbound, all built on AI, and Page was the architect of that shift. The thing nobody tells you about SandsDX is how much your team learns along the way. If you're a B2B marketing leader trying to stretch a lean team, SandsDX is where you start.
Portfolio value creation and deal diligence
Every acquisition is a repositioning: new owner, new story. The revenue system keeps running the old one. Add the GTM debt that never surfaces in a data room, lead scoring built for a previous ICP, paid channels misattributed to the website, duplicate CRM instances left over from past acquisitions. It is cheap to find before close and expensive to find after. I do both.
Post-close value creation
First-100-days GTM systems work for portfolio companies. It starts with a Gap Map across the four systems; the findings set the build order. Then the rebuild: consolidate the stack, fix lead scoring and attribution, stand up signal-based prospecting. The engagement ends when the operating team runs it.
Pre-acquisition GTM due diligence
The Gap Map compressed to a deal clock: a fixed-scope read on the target's revenue engine covering pipeline quality, attribution, martech debt, team and agency structure, and how much of growth is repeatable versus founder-driven. Remediation gets priced into the deal instead of discovered after close.
Frequently asked questions
What is a Fractional GTM Operator?
A Fractional GTM Operator embeds 20 hours/week in your business as part of your leadership team. They architect AI revenue infrastructure (positioning, ICP, signal-based prospecting, content engine, sales enablement, measurement), write the designs your RevOps team builds against, oversee that build, and operate the system alongside them. Tool, license, and build costs are scoped separately. Limited to 3 concurrent engagements.
What is a Gap Map?
A Gap Map is a 2-week fixed-scope diagnostic of where a company's old go-to-market play is still running after a repositioning. It examines four systems: the message including what AI tells buyers, the targeting, the motion, and the measurement. Findings are ranked by pipeline impact and every finding is cited to source. The fixed fee is $15,000-$20,000.
What is a GTM Sprint?
A GTM Sprint is a 6-week engagement that designs what replaces the old play. It works the full funnel: digital channels, pipeline, ICP, sales process, and win-loss analysis. You get an executive readout with evidence-based recommendations, a supporting appendix, and a build plan written for your RevOps team to execute against, with a draft-findings checkpoint before the final readout. The investment is a fixed $25,000–$30,000.
How is AI infrastructure scoped and priced?
Architecture and oversight are included in every engagement. I design the AI infrastructure (Account Intelligence scoring, Network Mapping for warm intros, Domain Agents for market research) and lead the build with your RevOps team. Tool licenses, third-party data costs, and RevOps build labor are scoped separately based on what your stack needs.
What does process improvement through AI look like?
It starts with the workflow, not the tool. Map how the work moves today, find the steps agents can run (account research, enrichment, first drafts, follow-up tracking, data hygiene), rebuild the process with human approval gates on anything outward-facing, and measure the before and after. Companies seeing the largest returns from AI are 2.8x more likely to have fundamentally redesigned their workflows rather than bolting tools onto old processes (McKinsey, State of AI). Every engagement includes this work; the Fractional engagement operates it.
Start with a conversation
One 30-minute conversation. I'll tell you which of the four systems I'd look at first, and whether I can help.
Schedule a ConversationOr run a free diagnostic with our GTM tools → /lab