Category Creator
A four-agent strategy team diagnoses whether your commercial friction is a category problem, then designs three ownable categories you could lead.
Just a URL
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Diagnose your GTM blind spots
11 free tools that audit your positioning, messaging, and AI visibility. Start with your homepage — each tool builds on the last.
Tools are ordered from low-friction (just a URL) to high-friction (requires a documented framework).
Website Hero Checker
Analyze your homepage hero section for clarity, CTA strength, and conversion signals.
Just a URL
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Structured Data Detector
Scan any page for JSON-LD schema, meta tags, Open Graph, and Twitter Cards. Generate a developer-ready email with what's missing.
Just a URL
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Competitor Analyzer
Score any competitor against a 60-point B2B positioning framework. Get strengths, weaknesses, and gaps to exploit.
Competitor URL
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Am I on the List?
Enter your URL. See the ranked vendor shortlist AI hands buyers in your category, and whether your brand makes the cut, before sales ever engages.
Just your URL
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AI Visibility Baseline
Map your buying committee and see where AI assistants surface you, or your competitors, across the pain-point questions that start a deal.
Brand + category
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AI Citation Tracker
Check if ChatGPT and Claude recommend your brand. See which competitors AI search engines mention instead.
Brand name + keywords
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Buying Committee Analyzer
Does your site speak to the full buying committee? Analyze coverage across champion, economic buyer, technical evaluator, and more.
Just a URL
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Brand Narrative Analyzer
Cross-reference your brand story across pages. Detect contradictions in origin story, problem framing, voice, and audience targeting.
2-5 URLs from your site
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Positioning Differentiator
Validate your positioning against real competitors. Find claim overlaps, shared language, and undifferentiated messaging.
Your positioning + competitor URLs
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Messaging Drift Analyzer
Compare live website copy against your approved messaging framework. Catch terminology, positioning, and value prop drift.
Your messaging framework + URLs
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Which tool should I use?
Messaging Drift vs. Brand Narrative
Drift Analyzer checks live copy against YOUR documented framework. Narrative Analyzer checks consistency across your pages — no framework needed.
Competitor Analyzer vs. Positioning Differentiator
Competitor Analyzer grades THEIR site on a 60-point framework. Positioning Differentiator tests YOUR positioning statement against their actual messaging.
What to do with your results
Run 2-3 tools and bring the results to a conversation. The diagnostic usually surfaces 3-5 issues worth addressing.
Schedule a Conversation