Positioning Differentiator
Validate your positioning against real competitors. Find claim overlaps, shared language, and undifferentiated messaging before your buyers do.
Powered by a B2B positioning strategist persona who has built competitive positioning from seed stage through category leadership. Built on the belief that most positioning fails not because it's wrong, but because it's indistinguishable from competitors when viewed from the outside.
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How it works
Paste your positioning statement and enter 1-3 competitor URLs. The tool scrapes each competitor's site, extracts their positioning, and compares it against yours across 6 dimensions: claim uniqueness, specificity, defensibility, audience precision, proof anchoring, and philosophical point of view.
Who this is for
Product marketers validating competitive positioning. Founders preparing for fundraising who need to articulate differentiation. CMOs who suspect their messaging has become generic as the market has evolved.
Frequently asked questions
What does this tool do?
It validates whether your positioning actually differentiates from real competitors. Paste your positioning statement, enter competitor URLs, and the tool compares your claims against theirs — flagging overlaps, shared language, and undifferentiated claims.
What should I paste as my positioning?
Your positioning statement, value proposition, or the key messaging from your homepage hero section. The more complete, the better. Include what you do, who you serve, how you're different, and why it matters.
How many competitors can I compare?
Up to 3 competitor URLs per analysis. For the best results, include your most direct competitors — the companies your prospects mention during sales calls.
What's the "Philosophical POV" category?
This measures whether your positioning expresses a belief or worldview, not just features. Companies like Basecamp differentiate through opinionated philosophy. If your positioning only describes what you do (not what you believe), you're missing your strongest differentiator.
Built by Page Sands — 15+ years GTM leadership at Microsoft, Drift, Avalara, and Blackbaud. These tools are powered by the same frameworks I use with clients.