Messaging Drift Analyzer
Compare your live website copy against your approved messaging framework. Detect drift in positioning, terminology, and value propositions before it erodes brand equity.
5 scans remaining today
How it works
Paste your messaging framework (positioning statement, key messages, approved terminology) and enter the URLs you want to audit. The analyzer scrapes each page and compares the live copy against your framework, scoring consistency and flagging drift by severity.
Who this is for
Brand managers maintaining messaging consistency across teams. Product marketers after a rebrand or positioning update. CMOs who need to ensure the website reflects current strategy.
Frequently asked questions
What is messaging drift?
Messaging drift is when your live website copy diverges from your approved messaging framework — using outdated terminology, off-brand positioning, or inconsistent value propositions across pages.
What do I need to use this tool?
Two things: your messaging framework (positioning statement, key messages, approved terminology) and the URLs you want to audit. Paste both and the tool does the rest.
How does the scoring work?
Each page is scored 0-100 based on terminology violations, positioning alignment, value proposition presence, and proof point usage. Issues are weighted by severity and page element importance.
When should I run a messaging drift audit?
After a rebrand or positioning update, quarterly for ongoing consistency, or whenever you suspect different teams have drifted from approved messaging.