Buying Committee Analyzer
86% of B2B deals stall in committee. Analyze whether your website speaks to every stakeholder — champion, economic buyer, technical evaluator, executive sponsor, and procurement.
Powered by a B2B sales strategy persona who has worked with revenue teams from Series A through enterprise scale. Built on the reality that most SaaS websites are single-persona traps — they speak to the end user but give nothing to the economic buyer, technical evaluator, or executive sponsor who must also say yes.
5 scans remaining today
How it works
Enter a URL and the analyzer scrapes your page, then evaluates content coverage for each of the 5 key buying committee roles. Each role is scored 0-10 based on whether their specific concerns, objections, and decision criteria are addressed.
Who this is for
Sales leaders whose deals stall after initial engagement. Product marketers building content for multi-stakeholder sales. CMOs who need to understand why website traffic isn't converting to pipeline.
Frequently asked questions
What is a buying committee?
In B2B SaaS, purchases are rarely made by a single person. The buying committee includes the end user (champion), economic buyer (CFO/VP), technical evaluator, executive sponsor, and procurement/legal. Each has different concerns and needs different content to say yes.
Why do most SaaS sites fail this analysis?
Most websites are built for the end user or the person who initiates the search. They forget that deals require consensus across 6-10 stakeholders. Gartner found 86% of B2B purchases stall because the champion can't convince the rest of the committee.
What URL should I enter?
Your homepage is a good start — it's the page most stakeholders will visit first. For a more complete analysis, you can also test your product page or pricing page separately.
How do I improve my score?
Add role-specific content: ROI calculators for economic buyers, security documentation for technical evaluators, strategic vision content for executives, and compliance/pricing transparency for procurement. Each role needs dedicated content, not generic messaging.
Built by Page Sands — 15+ years GTM leadership at Microsoft, Drift, Avalara, and Blackbaud. These tools are powered by the same frameworks I use with clients.