Brand Narrative Analyzer
Cross-reference your brand story across multiple pages. Detect contradictions in origin story, problem framing, transformation promise, voice, proof narrative, and audience targeting.
Powered by a B2B brand narrative strategist persona who has led messaging architecture through rebrands, pivots, and scale-ups. Built on the belief that narrative drift is the silent killer of B2B growth — it happens gradually as new hires and agencies introduce subtle inconsistencies that erode buyer trust.
Include your homepage, about page, and product page at minimum for the most useful analysis.
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How it works
Enter 2-5 URLs from the same website. The analyzer scrapes each page, extracts narrative elements (origin story, problem framing, transformation promise, voice, proof points, audience), and cross-references them for consistency. Each element is scored 0-10, with specific contradictions and fragments flagged.
Who this is for
CMOs preparing for a rebrand or validating current brand consistency. Product marketers ensuring new pages align with established narrative. Founders who sense their story has drifted as the team has grown.
Frequently asked questions
What is brand narrative consistency?
Brand narrative consistency means your "why we exist" story, problem framing, transformation promise, and voice stay aligned across every page of your site — homepage, about, product, careers. When these drift, prospects get confused and trust erodes.
How many URLs should I enter?
At least 2, ideally 3-5. Include your homepage, about page, and product or platform page at minimum. Adding careers and pricing pages gives the most complete picture.
How is this different from the Messaging Drift Analyzer?
Messaging Drift checks live copy against your approved framework (terminology, positioning, value props). Brand Narrative Analyzer checks whether the story itself is consistent across pages — even if you don't have a formal framework yet.
When should I run a brand narrative audit?
After any major change: rebrand, new product line, leadership transition, or market pivot. Also quarterly if you're scaling fast, since every new hire introduces potential narrative variance.
Built by Page Sands — 15+ years GTM leadership at Microsoft, Drift, Avalara, and Blackbaud. These tools are powered by the same frameworks I use with clients.