Website Hero Checker
Analyze your homepage hero section for clarity, CTA strength, and conversion signals.
Just a URL
Try it
Diagnose your GTM blind spots
Eight free tools that audit your positioning, messaging, and AI visibility. Start with your homepage — each tool builds on the last.
Tools are ordered from low-friction (just a URL) to high-friction (requires a documented framework).
Structured Data Detector
Scan any page for JSON-LD schema, meta tags, Open Graph, and Twitter Cards. Generate a developer-ready email with what's missing.
Just a URL
Try it
Competitor Analyzer
Score any competitor against a 60-point B2B positioning framework. Get strengths, weaknesses, and gaps to exploit.
Competitor URL
Try it
AI Citation Tracker
Check if ChatGPT and Claude recommend your brand. See which competitors AI search engines mention instead.
Brand name + keywords
Try it
Buying Committee Analyzer
Does your site speak to the full buying committee? Analyze coverage across champion, economic buyer, technical evaluator, and more.
Just a URL
Try it
Brand Narrative Analyzer
Cross-reference your brand story across pages. Detect contradictions in origin story, problem framing, voice, and audience targeting.
2-5 URLs from your site
Try it
Positioning Differentiator
Validate your positioning against real competitors. Find claim overlaps, shared language, and undifferentiated messaging.
Your positioning + competitor URLs
Try it
Messaging Drift Analyzer
Compare live website copy against your approved messaging framework. Catch terminology, positioning, and value prop drift.
Your messaging framework + URLs
Try it
Which tool should I use?
Messaging Drift vs. Brand Narrative
Drift Analyzer checks live copy against YOUR documented framework. Narrative Analyzer checks consistency across your pages — no framework needed.
Competitor Analyzer vs. Positioning Differentiator
Competitor Analyzer grades THEIR site on a 60-point framework. Positioning Differentiator tests YOUR positioning statement against their actual messaging.
What to do with your results
Run 2-3 tools and bring the results to a conversation. The diagnostic usually surfaces 3-5 issues worth addressing.
Schedule a Conversation