SandsDX

Generative Engine Optimization

Your B2B SaaS content is invisible to AI search

When buyers ask ChatGPT "What's the best [your category] software?", you're not in the answer. GEO changes that.

Generative Engine Optimization gets your brand cited by ChatGPT, Perplexity, and Gemini—where 70% of Gen Z and an increasing share of B2B buyers now start their research.

Start a Discovery Call

30 minutes to explore your AI visibility and opportunities.

The shift is already here

Your buyers changed how they search. You're still optimizing for the old way.

Instead of scanning 10 blue links, decision-makers now ask AI for synthesized answers. They get a recommendation, a comparison, or a shortlist—and they trust it. If you're not in that answer, you don't exist in their evaluation.

Traditional SEO won't fix this. You need a different approach.

Market Growth

34%

Annual growth rate of GEO. From $886M today to $7.3B by 2031.

Visitor Value

4.4×

How much more valuable an AI search visitor is vs. traditional organic.

AI Traffic

63%

Of websites now receiving traffic from AI chatbots. Are you one of them?

Conversion Lift

6-27×

Improvement B2B SaaS companies see from AI-sourced traffic.

Sources: Valuates Reports, Sequencr, Ahrefs, Single Grain

GEO is not SEO 2.0

Generative Engine Optimization is a fundamentally different discipline.

SEO optimizes for ranking algorithms—keywords, backlinks, technical signals. The goal is to appear in search results so users click through to your site.

GEO optimizes for AI synthesis—structure, authority signals, citation triggers. The goal is to be the source AI systems quote, cite, or recommend when users ask questions.

Different inputs. Different outputs. Complementary, not competitive.

Traditional SEO GEO
Target Google/Bing ranking algorithms ChatGPT, Perplexity, Gemini, AI Overviews
Goal Rank on page 1 Get cited in the answer
Tactics Keywords, backlinks, technical SEO Schema, entity optimization, citation triggers
Measurement Rankings, organic traffic, CTR Citation frequency, AI share of voice, referral traffic
Timeline 6-12 months 30-90 days for initial visibility
Conversion ~2% average 6-27× higher from AI traffic

Built for B2B SaaS marketing leaders

This service is designed for a specific profile:

Ideal Fit

  • Series A through growth-stage B2B SaaS ($5M-$100M+ ARR)
  • Already investing in SEO and content marketing
  • Seeing organic traffic plateau or decline
  • Aware of AI search but unsure how to optimize
  • Want to capture demand earlier in the buyer journey
  • Need clear ROI framing, not experiments

Not a Fit

  • Pre-product or pre-revenue (focus on PMF first)
  • Looking for "quick win" hacks (GEO is strategic, not tactical)
  • Not ready to invest $3K+ monthly minimum
  • In highly regulated industries where AI recommendations are restricted

Why GEO Matters Now

4.4x

Higher conversion rate from AI search visitors vs. traditional organic

Source: Averi.ai, 2025

527%

YoY growth in AI referred traffic, Jan to May 2025

Source: Previsible, 2025

40%

Average visibility lift from GEO optimization

Source: Princeton/Georgia Tech

77%

Of marketers not yet investing in GEO measurement

Source: Incremys, 2026

GEO Services for B2B SaaS

AI search visitors convert 4.4x higher than organic. Transparent pricing to capture that growth.

Starting Point

GEO Growth Planning

$2,500 – $5,000

One-time engagement

See exactly where you stand in AI search and what to fix.

  • AI visibility assessment across ChatGPT, Perplexity, and Gemini
  • Competitor citation analysis (who's getting recommended instead of you)
  • Schema and entity gap report
  • Content structure audit for AI-readability
  • Prioritized recommendations with effort/impact scoring
  • 60-minute strategy call to review findings

Timeline: 2 weeks

Discuss Your Needs
Most Popular

GEO Implementation

$7,500 – $15,000

Project-based engagement

Get your site and content optimized for AI citation.

  • Everything in GEO Growth Planning
  • Schema markup implementation (Organization, Product, FAQ, HowTo)
  • Entity and knowledge graph positioning
  • Content optimization for citation triggers (10-20 priority pages)
  • Internal linking restructure for AI crawlability
  • Review profile optimization (G2, Capterra, etc.)
  • Monitoring setup for AI visibility tracking
  • 90-day email support for questions

Timeline: 4-8 weeks

Start a Conversation
Ongoing

GEO Retainer

$5,000 – $8,000/mo

Ongoing partnership

Continuous optimization as AI platforms evolve.

  • Monthly AI visibility monitoring and reporting
  • Ongoing content optimization sprints (5-10 pages/month)
  • New content GEO guidance and review
  • Competitor tracking and alert system
  • Schema updates as platforms change
  • Quarterly strategy reviews
  • Quarterly executive briefing with board-ready AI visibility report
  • Slack access for async questions
  • Priority response time

Minimum: 3 months

Explore Partnership

How we optimize for AI search

A systematic approach, not guesswork.

1

AI Visibility Audit

We assess how ChatGPT, Perplexity, Gemini, and Google AI Overviews currently reference your brand, competitors, and category.

2

Entity & Schema Optimization

We implement structured data (Organization, Product, FAQ, HowTo schemas) so AI can accurately represent your brand in answers.

3

Citation Trigger Engineering

We restructure your key pages with definition blocks, comparison tables, and answer-first formatting that AI systems prefer.

4

Knowledge Graph Positioning

We strengthen your presence in knowledge graphs and third-party sources (Wikipedia, Crunchbase, G2) that AI relies on.

5

Content Architecture

We restructure priority pages for AI-friendly formats: clear definitions, FAQs, feature comparisons, and use-case frameworks.

6

Monitoring & Iteration

We track your citation frequency, AI share of voice, and referral traffic—then adjust strategy based on what's working.

What GEO delivers

The results are clear:

+8,337%

increase in ChatGPT referral traffic (Rank Masters case study, 90-day period)

37-40%

visibility increase in AI-generated responses with structured GEO implementation (Liu et al. research)

6-27×

higher conversion rates from AI traffic vs. traditional organic search (Single Grain, multiple B2B SaaS clients)

  • B2B SaaS companies reporting 8% of total signups from LLMs
  • 30-60 day visibility improvements (vs. 6-12 months for traditional SEO)
  • 67% increase in organic traffic + 540% boost in AI Overview mentions
  • 20+ free trial signups/month directly from ChatGPT citations

Sources: Rank Masters, Liu et al., Single Grain, Virayo, Maximums Labs

Why work with SandsDX

I'm Page Sands, founder of SandsDX. I've spent 15+ years in B2B SaaS marketing leadership—VP-level roles at companies like ConnectWise, Drift, Blackbaud, and Avalara. I've built demand gen engines, revenue operations systems, and content strategies that actually move pipeline.

GEO isn't a side project I'm experimenting with. It's where I see the market going, and I've built the methodology, tooling, and Claude-powered systems to deliver it for B2B SaaS companies.

What You Get

  • Practitioner-ledI do the work. No junior account managers.
  • B2B SaaS focusI understand your buyer journey and pipeline metrics.
  • AI-native approachClaude-powered workflows accelerate delivery.
  • Transparent pricingNo "contact us for a quote" games.

Common questions

Everything you need to know about GEO.

Ready to get started?

Stop being invisible to AI search

Let's discuss your AI visibility, where competitors are showing up, and whether GEO makes sense for your stage. No pitch deck. No pressure. Just an honest conversation.

Schedule a Discovery Call

Or email page@sandsdx.com with questions