What is a GTM Diagnostic?

A GTM Diagnostic is a focused 2-4 week assessment that surfaces what's working, what's broken, and what to prioritize in your go-to-market strategy.

How long does a Strategic Roadmap engagement take?

A Strategic Roadmap engagement typically takes 6-12 weeks and includes leadership interviews, quantitative pipeline analysis, competitive review, ICP validation, and tech stack assessment.

What does Fractional GTM Leadership include?

Fractional GTM Leadership includes 20 hours per week embedded in your business, participation in leadership and board meetings, direct ownership of prioritized GTM workstreams, and team mentorship.

What AI systems can SandsDX build?

SandsDX builds custom AI infrastructure including Account Intelligence, Network Mapping, and Domain Agents trained on your market, competitors, and buyers.

GTM systems,
not GTM consulting.

I build AI GTM systems, then transfer the capability to run them.

Schedule a Conversation

How engagements work

Every engagement starts with understanding your current state and what's holding you back from where you want to go.

"We're not sure what's broken"

→ GTM Diagnostic

"We need a plan the board can fund"

→ Strategic Roadmap

"We need senior help, not more consultants"

→ Fractional Leadership

"We want AI but don't know where to start"

→ AI Infrastructure

GTM Diagnostic

For: Leadership teams who need clarity before committing resources

Focused assessment that surfaces what's working, the gaps, and what to prioritize.

Competitive positioning and market visibility

Pipeline architecture and conversion efficiency

Content system effectiveness

Revenue infrastructure and attribution

AI/automation readiness

Search and LLM visibility

Outcome: Executive briefing with prioritized recommendations and business case for next steps

Timeline: 2–4 weeks

Investment: Starting at $15,000

Strategic Roadmap

For: Leadership teams ready to reimagine GTM with a funded plan

Comprehensive diagnostic with stakeholder alignment built in. I interview your leadership team, analyze your data, map your competitive landscape, and deliver a roadmap your board can fund and your team can execute.

Process includes:

→Leadership and stakeholder interviews
→Quantitative pipeline and conversion analysis
→Competitive and market positioning review
→ICP validation and segmentation
→Tech stack and infrastructure assessment

Outcome: Board-ready roadmap with vision, priorities, metrics, and resource requirements

Timeline: 6–12 weeks

Investment: Starting at $50,000

Fractional GTM Leadership

For: Series B+ companies who need embedded expertise, not more vendors

I operate as an extension of your leadership team—driving strategy, managing execution, and providing the senior perspective that's missing. Not an advisor you meet monthly. A partner in the room when decisions get made.

What this looks like:

→20 hours/week embedded in your business
→Participation in leadership and board meetings
→Direct ownership of prioritized GTM workstreams
→Ongoing strategic counsel and decision support
→Team mentorship and capability building

Typical engagement: 9–12+ months

Investment: Retainer, scoped to your needs

AI Infrastructure

For: Teams ready to build AI into their GTM workflow—not bolt it on

Custom AI systems designed for how your team actually works. Not generic chatbots—purpose-built infrastructure that automates research, prioritizes accounts, and generates intelligence at scale.

Account Intelligence

Scores intent signals across your TAM and generates prioritized outreach

3x meeting rates from signal-based targeting

Network Mapping

Maps leadership networks to target personas and surfaces warm intro paths

Convert executive relationships into qualified pipeline

Domain Agents

AI specialists trained on your market, competitors, and buyers

50% reduction in research time, consistent intelligence

Timeline: 4–8 weeks per system

Investment: Project-based, starting at $20,000

Choosing the right engagement

Each engagement is designed for a different stage of GTM maturity.

	Diagnostic	Roadmap	Fractional	AI Build
Timeline	2–4 weeks	6–12 weeks	9+ months	4–8 weeks
Commitment	Low	Medium	High	Project
Outcome	Clarity	Plan	Results	System
Best for	Diagnosing	Planning	Executing	Automating
Investment	$15K+	$50K+	Retainer	$25K+

Not sure where to start?

Most conversations start with a call about your business, areas of friction, and what success looks like. From there, I'll recommend how to get started.