GTM systems,
not GTM consulting.
I build AI GTM systems, then transfer the capability to run them.
Schedule a ConversationHow engagements work
Most clients start with a GTM Diagnostic. But if you already know what's broken, start where it makes sense.
Step 1
GTM Diagnostic
For: Leadership teams who need clarity before committing resources
Focused assessment that surfaces what's working, the gaps, and what to prioritize.
AI infrastructure embedded. Competitive signals, pipeline diagnostics, and visibility scoring are built into every assessment.
Competitive positioning and market visibility
Pipeline architecture and conversion efficiency
Content system effectiveness
Revenue infrastructure and attribution
AI/automation readiness
Search and LLM visibility
Outcome: Executive briefing with prioritized recommendations and business case for next steps
Timeline: 2–4 weeks
Investment: Starting at $15,000
Already ran our free lab tools? The GTM Diagnostic goes deeper — across your full pipeline, positioning, and revenue infrastructure.
Step 2
Strategic Roadmap
For: Leadership teams ready to reimagine GTM with a funded plan
Comprehensive diagnostic with stakeholder alignment built in. I interview your leadership team, analyze your data, map your competitive landscape, and deliver a roadmap your board can fund and your team can execute.
AI infrastructure embedded. Account intelligence, network mapping, and competitive analysis systems are scoped and spec'd as part of every roadmap.
Process includes:
- →Leadership and stakeholder interviews
- →Quantitative pipeline and conversion analysis
- →Competitive and market positioning review
- →ICP validation and segmentation
- →Tech stack and infrastructure assessment
Outcome: Board-ready roadmap with vision, priorities, metrics, and resource requirements
Timeline: 6–12 weeks
Investment: Starting at $50,000
Step 3
Fractional GTM Leadership
For: Series B+ companies who need embedded expertise, not more vendors
I operate as an extension of your leadership team—driving strategy, managing execution, and providing the senior perspective that's missing. Not an advisor you meet monthly. A partner in the room when decisions get made.
AI infrastructure embedded. I build and operate custom AI systems as part of the engagement, from account intelligence to pipeline automation.
What this looks like:
- →20 hours/week embedded in your business
- →Participation in leadership and board meetings
- →Direct ownership of prioritized GTM workstreams
- →Ongoing strategic counsel and decision support
- →Team mentorship and capability building
Typical engagement: 9–12+ months
Investment: Retainer, scoped to your needs
Limited to 2 concurrent clients
What AI infrastructure looks like inside an engagement
Every engagement includes AI systems designed for how your team actually works. Not generic chatbots. Infrastructure that automates research, prioritizes accounts, and generates intelligence your team can act on.
Account Intelligence
Scores intent signals across your TAM and generates prioritized outreach
3x meeting rates from signal-based targeting
Network Mapping
Maps leadership networks to target personas and surfaces warm intro paths
Convert executive relationships into qualified pipeline
Domain Agents
AI specialists trained on your market, competitors, and buyers
50% reduction in research time, consistent intelligence
In a Diagnostic, these systems surface signals. In a Roadmap, they're scoped and spec'd. In Fractional, I build and run them with your team.
Choosing the right starting point
Each step builds on the last. AI infrastructure is embedded in all three.
| Step 1: Diagnostic | Step 2: Roadmap | Step 3: Fractional | |
|---|---|---|---|
| Timeline | 2–4 weeks | 6–12 weeks | 9+ months |
| Commitment | Low | Medium | High |
| Outcome | Clarity | Funded plan | Results |
| Best for | Diagnosing | Planning | Executing |
| AI included | Signal analysis | System design | Built & operated |
| Investment | $15K+ | $50K+ | Retainer |
Not sure where to start?
Most conversations start with a call about your business, areas of friction, and what success looks like. From there, I'll recommend how to get started.
Schedule a ConversationNot ready for a call? Try our free GTM diagnostic tools to see where you stand.