SandsDX

GTM systems,
not GTM consulting.

I build AI GTM systems, then transfer the capability to run them.

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Fractional GTM Operator

For: Series A/B SaaS companies at $1M-$5M ARR that need senior GTM leadership without a full-time VP hire.

20 hours/week embedded in your business. I join your leadership team, build the AI revenue infrastructure, and operate it alongside your team until you're ready to run it yourselves.

What I build and operate:

  • Positioning, ICP, and messaging frameworks validated against real buyer language
  • Signal-based prospecting: Clay workflows monitoring 300-500 target accounts, scored HOT/WARM/COLD, with personalized battlecards for accounts in motion
  • Content engine tied to keyword strategy and signal data
  • Sales enablement: discovery frameworks, objection handling, competitive battlecards grounded in buyer feedback
  • Measurement: pipeline source attribution and close rate parity between founder-sourced and rep-sourced deals

AI infrastructure included (not sold separately):

Account Intelligence

Scores 300-500 target accounts weekly based on hiring, funding, and tech adoption signals. Accounts with multiple concurrent signals go to the top of the outbound list.

Network Mapping

Maps your leadership team's network to target personas and surfaces warm introduction paths.

Domain Agents

AI systems trained on your market, competitors, and buyers. Cuts research time in half and keeps competitive intel current.

What this looks like in practice:

  • I participate in leadership and board meetings
  • I directly own prioritized GTM workstreams
  • I mentor and build capability in your existing team
  • I build the systems, then hand them off

Duration: 9-12+ months

Investment: $15,000/month

Limited to 2 concurrent clients

On-ramp

GTM Sprint

For: Leadership teams that want clarity before committing to a fractional engagement.

A 4-week focused engagement that combines diagnostic assessment with initial AI infrastructure setup. You get board-ready findings and a concrete picture of what to build next.

What's included:

  • Competitive positioning and market visibility analysis
  • Pipeline architecture and conversion audit
  • ICP validation against actual deal data
  • AI/automation readiness assessment
  • Initial Clay workflow setup with first batch of scored accounts
  • Executive briefing with prioritized recommendations and business case

Deliverable: Board-ready diagnostic report plus working AI infrastructure you keep regardless of what happens next.

Timeline: 4 weeks

Investment: $15,000

If the Sprint surfaces pipeline opportunity worth pursuing (it usually does), we move into a Fractional engagement. The Sprint investment applies to the first month.

GTM Sprint Fractional GTM Operator
Timeline4 weeks9-12+ months
CommitmentLowHigh
OutcomeClarity + initial infrastructureFull revenue system
Best forDiagnosing and testing fitBuilding and operating
AI infrastructureInitial setupFull build and operation
Investment$15,000$15,000/month

Start with a conversation

30 minutes. No pitch. I'll tell you what I see in your GTM and whether I can help. If I'm not the right fit, I'll tell you that too.

Schedule a Conversation

Or run a free diagnostic with our GTM tools → /lab