About
Page Sands
I help B2B SaaS leadership teams build GTM systems that compound—turning fragmented tactics into predictable revenue engines. 15+ years of experience across Microsoft, Drift, Avalara, Blackbaud, and growth-stage startups.
Background
I've spent my career at the intersection of strategy and execution—building GTM infrastructure for companies from Series A through enterprise scale.
Before founding SandsDX, I led marketing and revenue teams at some of the most recognized names in B2B SaaS. That experience taught me what actually drives pipeline—and what doesn't.
Now I work with growth-stage leadership teams to build the systems and infrastructure that create compounding returns.
Approach
I don't believe in marketing theater. Every recommendation is grounded in data, tied to revenue outcomes, and designed to compound over time.
My work integrates AI-powered systems with proven GTM frameworks—so you get the leverage of automation without losing the strategic foundation that makes it work.
Areas of Focus
GTM Strategy
Market positioning, segmentation, and go-to-market architecture for B2B SaaS.
Revenue Operations
Pipeline infrastructure, attribution modeling, and marketing-to-sales handoff optimization.
AI Infrastructure
Account intelligence systems, signal-based outreach, and AI-powered content operations.
Demand Generation
Multi-channel programs built on buyer intent data and conversion-optimized funnels.
Sales Enablement
Content strategy, competitive positioning, and tools that help sellers close faster.
Attribution & Measurement
Revenue attribution frameworks that prove marketing impact to the board.
Ready to talk?
30-minute conversation about your GTM challenges. No pitch, no pressure.
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