About
Page Sands
I'm a GTM operator. I've spent 15 years building revenue systems at B2B SaaS companies, from Series A startups to publicly traded enterprises. Now I do it as fractional GTM leadership for companies at $1M-$5M ARR that need senior GTM execution without a full-time VP hire.
Experience
Oleria
Built GTM from scratch at a Series A identity security company. Positioning, ICP, pipeline infrastructure, first customers.
Drift
Scaled demand generation during the conversational marketing category creation. Pipeline architecture and revenue operations at growth stage.
Avalara
Marketing leadership at a tax compliance SaaS through IPO scale. Multi-product, multi-segment GTM.
Blackbaud
Enterprise SaaS marketing across nonprofit vertical. Complex buying committees, long sales cycles.
Microsoft
Enterprise marketing at scale. Partner ecosystems, global campaigns.
Each company taught a different piece of the GTM puzzle. The through-line: building systems that produce pipeline, not just activity.
Point of view
Most Series A companies hire a VP Marketing too early and an AI GTM engineer too late. They end up with strategy decks and no infrastructure, or automation and no strategy. The companies that win build both at the same time.
I believe GTM is a system, not a department. Positioning feeds content. Content feeds signals. Signals feed prospecting. Prospecting feeds pipeline. Pipeline feeds measurement. Measurement feeds positioning. When the loop works, it compounds. When one piece is missing, the whole thing stalls.
AI doesn't replace this system. It makes each piece faster and cheaper to operate. A 3-person GTM team with the right AI infrastructure can outperform a 10-person team running manual playbooks. I've seen it. I build it.
How I work
I embed 20 hours/week as part of your leadership team. I build the AI revenue infrastructure (Clay workflows, signal-based prospecting, content systems, sales enablement) and operate it alongside your team until you're ready to run it yourselves. Limited to 2 clients at a time.
Ready to talk?
30-minute conversation about your GTM challenges. No pitch, no pressure.
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