You repositioned. Your pipeline didn't.
I find where the old play still runs, and make the new one stick.
The old play hides in four systems: the message, the targeting, the motion, the measurement. I audit all four with evidence, spec the rebuild, and stay until your team runs it without me.
81% of B2B buyers choose their vendor before ever talking to sales. When buyers asked AI about one client's category six weeks after its rebrand, the client was missing from 63% of the answers.
The announcement shipped. The revenue system didn't. That's the repositioning lag.
6sense via Effiqs · SandsDX client diagnostic, 2026
94%
of buyers use generative AI somewhere in the buying process. The story your system tells is the one that makes the shortlist.
Forrester via Effiqs
$2.00
to acquire each new dollar of ARR, up 14%. A motion selling the previous company burns budget you can't get back.
Benchmarkit via Data-Mania
$2.67M
in pipeline found at one client, attributed to a motion the company isn't leading with.
SandsDX client finding
68%
of leaders say the barrier to their goals is internal GTM clarity. 28% blame the market.
Demand Revenue
Fifteen years across B2B SaaS, from running Microsoft's Office 365 preferred vendor engagement agency side to GTM leadership at Drift, Avalara, Blackbaud, and ConnectWise. Same throughline: building systems that produce pipeline.
Microsoft
Drift
Avalara
Blackbaud
ConnectWise
Oleria
What the lag sounds like
The shortlist forms inside AI
Buyers research and build their shortlist inside AI now, before sales ever hears about them. Miss that answer and you lose the deal before your motion ever gets to run.
Growing faster than your systems
You've grown faster than your processes. Sales, marketing, and product each optimize their own lane, and the overlap creates duplicated work and dropped handoffs. Reps feel it first, spending under 30% of their time selling (Salesforce). Nobody owns the whole motion.
Activity everywhere, pipeline nowhere
Agencies and dashboards report clicks, leads, and MQLs, but the path from lead to qualified pipeline stays invisible. Fewer than 25% of B2B marketers rate their own measurement as even fair (6sense, 2025). You're optimizing activity you can't tie to revenue.
Another agency, another reset
Every agency tells you the last one had it wrong. You've cycled through strategies, decks, and show-and-tell reporting, and nobody ever stays accountable to pipeline. You need someone who builds the system, owns the result, and stays to run it.
I spec. Your team builds. I stay until it ships.
The order below is deliberate. I work with your data and show you what I see before we discuss a fee.
-
01
The conversation
Thirty minutes. You bring the number and the story change; I tell you which of the four systems I'd look at first.
-
02
The NDA
Signed before any talk of scope, so real data can start flowing.
-
03
The first look
Your reports come over and we hold two working sessions with leaders of your choosing. I read your data and show you what I see. No fee yet.
-
04
The SOW
After you have seen how I work: fixed scope, fixed fee, sized to where you start. Most begin with the Gap Map.
-
05
The audit and readout
Two weeks. The old play mapped and ranked by pipeline impact, every finding cited to source, with the spec for what to rebuild first.
-
06
The rebuild
I spec, your internal owner builds, weekly cadence, with me embedded in your Slack, your CRM, and your call recordings.
- 01
The conversation
Thirty minutes. You bring the number and the story change; I tell you which of the four systems I'd look at first.
- 02
The NDA
Signed before any talk of scope, so real data can start flowing.
- 03
The first look
Your reports come over and we hold two working sessions with leaders of your choosing. I read your data and show you what I see. No fee yet.
- 04
The SOW
After you have seen how I work: fixed scope, fixed fee, sized to where you start. Most begin with the Gap Map.
- 05
The audit and readout
Two weeks. The old play mapped and ranked by pipeline impact, every finding cited to source, with the spec for what to rebuild first.
- 06
The rebuild
I spec, your internal owner builds, weekly cadence, with me embedded in your Slack, your CRM, and your call recordings.
Where you enter flexes. Some clients run the Gap Map and stop at the map. Some go from the readout straight to Fractional. Some start embedded from day one. The sequence holds either way; only the contract around it changes.
The exit condition is written into the engagement. When your team runs the motion without me, I'm done.
The system is the deliverable.
Diligence first: I find where the old play runs across the message, the targeting, the motion, and the measurement. Then I spec the rebuild, lead it with your team, and hand it over so you own it. Three ways to start:
Gap Map
2 weeks. $15-20K. A fixed-scope diagnostic of where the old play still runs across the four systems, ranked by pipeline impact. Every finding cited to source.
Learn more →GTM Sprint
6 weeks. $25-30K. A focused growth diagnostic across your digital channels, pipeline, ICP, sales process, and win-loss, each mapped as current state, future state, and what is not worth doing. You get an evidence-based executive readout and a build plan your RevOps team can execute, with a draft-findings checkpoint along the way. A low-risk way to see how I work before committing.
Learn more →Fractional GTM Operator
$20–25K/month. 9-12 months. 20 hours/week embedded in your business. I architect the AI revenue infrastructure across all four systems, lead the build with your RevOps team, and operate it alongside them until pipeline is measurable and the motion runs without me. Tool, license, and build costs scoped separately. Limited to 3 concurrent engagements.
Learn more →Run a free diagnostic. No sign-up.
Each tool checks one system, the message: what buyers, and the AI they ask, hear when they look at you. The other three systems take a Gap Map.
Am I on the List?
See the vendor shortlist AI hands buyers in your category, and whether you make the cut.
Try it free →AI Visibility Baseline
Where AI surfaces you, or your competitors, across the questions that start a deal. The free preview of the Gap Map.
Try it free →Category Creator
A four-agent strategy team diagnoses whether your friction is a category problem.
Try it free →Hero Checker
Score your homepage hero for clarity, differentiation, and conversion potential.
Try it free →Bringing Page and SandsDX in was one of the best GTM investments I made as a marketing leader. We transitioned from top-of-funnel inbound to signal-based outbound, all built on AI, and Page was the architect of that shift. The thing nobody tells you about SandsDX is how much your team learns along the way. If you're a B2B marketing leader trying to stretch a lean team, SandsDX is where you start.
The old play is running somewhere right now
I'll tell you which of the four systems I'd look at first, and what the lag is likely costing your pipeline.
Find the Old Play