You don't have a pipeline problem.
You have a systems problem.
I help B2B SaaS leaders unlock latent GTM capabilities and architect systems that compound their value.
15+ years scaling GTM at enterprise SaaS companies
The patterns I see with growth-stage leadership teams
GTM fragmentation
Sales, marketing, and product are optimizing in silos. Revenue suffers when strategy isn't unified around buyer outcomes.
Conversion inefficiency
Traffic and leads aren't the problem. The system converting them into qualified pipeline is.
Invisible to AI search
44% of B2B buyers now prefer LLMs over Google. If you're not visible there, you're ceding ground to competitors.
Scaling without leverage
Adding headcount doesn't fix broken systems. AI-powered infrastructure multiplies output without multiplying cost.
Attribution gaps
Boards want to know what's working. Disconnected data makes it impossible to prove marketing's revenue impact.
How I work with leadership teams
GTM Diagnostic
Focused assessment of what's working, what's broken, and what to prioritize. AI infrastructure embedded.
Learn more →Strategic Roadmap
Comprehensive diagnostic with stakeholder alignment and board-ready roadmap. AI systems scoped and spec'd.
Learn more →Fractional GTM Leadership
Embedded expertise driving strategy and execution as part of your leadership team. AI systems built and operated.
Learn more →180%
improvement in marketing-sourced pipeline velocity
3.4x
increase in qualified meeting rate through signal-based outreach
50%
reduction in CAC through AI-powered GTM infrastructure
See where you stand
Free tools to audit your GTM execution. No sign-up required.
Hero Checker
Score your homepage hero for clarity, differentiation, and conversion potential.
Try it free →Structured Data Detector
Scan for JSON-LD schema, meta tags, and OG tags. Get a dev-ready email with what's missing.
Try it free →Competitor Analyzer
AI-powered competitive positioning analysis with strategic recommendations.
Try it free →Messaging Drift
Compare live website copy against your approved messaging framework.
Try it free →Let's diagnose the real problem
30-minute conversation. No pitch. Just a clear-eyed look at what's working and what isn't.
Schedule a Conversation